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How Generation Z is Using Blockchain to Redefine Cash

Analysts believe Generation Z, those born between 1995 and 2010, will be more influential than millennials before them and far larger in number.

Raised during a time of economic stress and never without the Internet, Generation Z is expected to transform the payment space as they enter financial independence. Cryptocurrency trading is already fashionable among Zs and forward-looking companies are redefining the way they transact business in order to resonate with this generation. Consumers now have the option to use cryptocurrencies like Bitcoin and Ethereum to purchase real estate - RE/MAX Holdings (NYSE: RMAX), play the latest video games - GameStop (NYSE: GME), travel the world - Expedia Inc. (NASDAQ: EXPE), operate an at home business - Etsy, Inc. (NASDAQ: ETSY) and even grab a frozen yogurt after classes - Generation Next Franchise Brands Inc. (OTC: VEND).

Etsy, Inc. (NASDAQ: ETSY) enables aspiring entrepreneurs to start and grow at home businesses in a digital mall. Items for sale in the company's catalog include art, photography, clothing, jewels, bath and beauty products, and even toys. With merchants and consumers located worlds apart, Etsy utilizes cryptocurrencies like Bitcoin as a worldwide global payment solution. Merchants then have the option to convert their Bitcoin holdings into local fiat currency.

Generation Next Franchise Brands Inc. (OTCQB: VEND) has patented a fully-automated robotic frozen yogurt vending machine designed to disrupt brick and mortar competitors: Yogurtland and Pinkberry. These 'eat-o-tainment' units are capable of operating 24-hours a day, do not require employees to operate, and are placed in high traffic retailers; eliminating lease expenses. On Tuesday, the company announced its automated retail robots built by multibillion dollar manufacturer Flex will have the ability to accept Bitcoin, Bitcoin Cash, Litecoin, and Ethereum.

GameStop (NYSE: GME) is the world's largest video game retailer. With over 6,100 stores located throughout the United States and 17 other countries, the company is a retail destination for gamers around the world. Recognizing the shifting market towards digital downloads, GameStop has partnered with eGifter, allowing customers to pay for games online and in game purchases using cryptocurrency.

Expedia Inc. (NASDAQ: EXPE) is one of the world's largest online travel companies whose suite of tools empowers would-be travelers to plan and book low-cost travel. The company has been an early adopter of bitcoin, enabling their consumers to purchase travel with crypto-currency.

RE/MAX Holdings (NYSE: RMAX), the UK-based franchisee of RE/MAX Europe, is now accepting Bitcoin, Litecoin and Dogecoin as payment for property rentals through a partnership with processor GoCoin. Having over 115,000 agents in more than 100 countries and territories, RE/Max is the market leader in residential real estate transactions.


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Mardi 20 Mars 2018