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Tech Disruptor KR8OS to Eliminate Fraud from Ad Attributions

KR8OS is pleased to announce the development of their Ethereum blockchain powered ad attribution platform, to fully launch in 2018. KR8OS aims to provide unparalleled transparency in digital advertising, particularly for attributions of app installs, direct response, affiliate deals, signups, and other conversion events. A March 2017 study commissioned by WPP ad agency The&Partnership and conducted by ad verification company Adloox illustrates the magnitude of the problem KR8OS aims to address: the report found that an estimated 20% of all 2016 ad spend was wasted on invalid traffic and projects that similar wasted ad spend could reach $16.4 billion in 2017.

When the large players in the ad network industry like Facebook and Google make and enforce the rules for determining attributions and determining payments, advertisers are finding that those rules don’t favor their interests. KR8OS will be positioning itself to disrupt the digital advertising ecosystem by eliminating the role of third parties in determining attributions for networks. KR8OS will allow advertisers and performance marketers to track attributions with unprecedented reliability and precision - on a massive scale. Since the register is accessible to all users, they can also audit attributions to make sure they are being fairly administered. An open attribution system allows for full transparency and eliminates fraud.

“The blockchain does not and will not solve all the world’s problems. It certainly won’t solve all the problems in adtech either,” stated co-founder Sam Goldberg. “However, when it comes to transparency and record keeping, blockchain has tremendous promise, and that is exactly where KR8OS lives - we bring transparency to attribution and tracking. Attribution answers the most important question for marketing departments in every industry, which is: where did my customer come from?”

To further advance its goals, KR8OS has secured numerous partners and advisors for their board, including global digital company Digital Remedy and advisors like Lou Severine, CEO of NYIAX, Ben Billups, Founder and CEO of Billups, and Michael Biemolt, VP of Digital Sales at CBS Local.

“As the operator of an affiliate network, I'm incredibly excited about what KR8OS is doing. It just makes so much sense,” said Mike Seiman, Founder and CEO of CPXi. “Transparent, accurate analytics data will help us to use our budget much more efficiently. And we'll get the ability to claim attribution and capture revenues that we rightfully deserve. CPXi is committed to supporting the KR80S Marketing Analytics Token. We plan to participate as a verifier and push 20% of our budget onto the platform by the end of 2018.”

Founding members of KR8OS also founded The Mobile Majority. The Mobile Majority won numerous awards for its products and achievements, including Best of Show at the 2014 Mobile Mafia Awards, People’s Choice at the 2015 UX Awards, and Fastest Growing Tech Company in Los Angeles from the Los Angeles Business Journal in 2016. Most recently, Inc. magazine ranked The Mobile Majority, now known as Gimbal, 66th on its 35th annual Inc. 500 list. Founding member MIguel Morales is also a pioneer in the development and advancement of adtech blockchain.

“I am honored that so many of my former colleagues and employees enthusiastically joined the KR8OS team,” said co-founder Sam Kim. "The future of marketing analytics is on the blockchain. We have an opportunity to reconcile (I like to call de-dupe) the many attribution issues our industry faces and I'm confident I've got the team to make it happen."

According to industry estimate, US affiliate marketing reached $4.5 billion in 2016 and US mobile app install ad spending reached $5.5 billion in 2016, while global digital advertising is a $225 billion market.

About KR8OS
KR8OS is the developer of the ad industry's only decentralized, peer-to-peer platform for attribution tracking. Leveraging blockchain technology, KR8OS removes third parties from the attribution process and puts advertisers and publishers in charge of independently recording clicks and conversions, including mobile app installs. The robust KR8OS team has spent years working together in advertising technology, business development, and software engineering, and looks to use that experience to finally bring transparency to adtech.

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Jeudi 23 Novembre 2017